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Is It Time for a Website Redesign?
Whenever I talk to a prospect who is planning a website redesign, I start with asking why. As Simon Sinek exhorts in his TED talk, knowing your why creates inspiration. What I’ve learned is that...
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BlendConf Charlotte – A Web Design & Tech Conference
In a little more than two weeks, the Queen City is hosting BlendConf. This first time conference is a major event for Charlotte’s web community. I’m writing to spread the word and encourage my...
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Is a Website Redesign in Your Resolutions?
Now that you’ve survived another season of eggnog and gingerbread, it’s time to start putting your plans into action to rev up sales in 2014. If a website redesign is in your sales and marketing plan,...
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Do You REALLY Need A Website Redesign?
A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or...
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4 Key Brand Elements that are Beneficial to Inbound Marketing
It’s important to understand that Inbound Marketing is heavily brand-dependent. While branding has many varied deliverables, we’ve found that there are 4 essential brand elements that will make running...
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How to Optimize Your Existing Website During the Website Redesign Process
When you read the title to this article, you may have had this thought,“Why would I want to optimize my existing website during the website redesign process? I am tired of my existing site; otherwise,...
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Six Benefits of Implementing HubSpot During the Website Redesign Process
When it comes to technology—be it equipment or software—it’s human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate...
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Comparing Website Design Proposals
So, you’ve decided that it’s time to rebuild the corporate website. As a savvy businessperson, you do your research, poll your colleagues, and interview firms. Once you’ve identified the shortlist of...
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Top 4 Website Design Trends of 2016
Design for the web is an ever changing practice that has come a long way since the first website was constructed in 1991. Emerging with text-based and table-based design in the 1990’s, the look of the...
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Top 5 Conversion Increasing Elements of Modern Web Design
Website design has continued to evolve. If you have a website from a few years ago, brittle coding, poor-layout, and image-heavy elements can be stopping your business from reaching your target...
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